The allure of the “Made in Britain” moniker has flourished in the age of globalized trade and production with a recent Nielsen study reporting that 60% of UK consumers cited country of origin as one of the most important factors in brand choice. So, if you’re part of this 60%, and you haven’t found a plasterboard fixing that is up to the job, keep calm and carry on…you might want to give GeeFix a closer look.
The fixings were designed by a plumber in his North Shropshire workshop in 2015. His designs materialized through locally made tooling, which in turn is used by a Shropshire based injection moulding company to manufacture the plugs and backplates that have become a staple for DIYers and tradespeople alike. The fixings are packaged and distributed by GeeFix Limited, a family-run business that uses just a little help from the resident dogs bodies.